"I'm gonna pop some tags. Only got $20 in my pocket"
-Macklemore
"Thrifting" is no longer just for the thrifty.
Today about 20 percent of people shop in thrift stores regularly, up from 14 percent in 2008. With around 20,000 resale, consignment, and nonprofit shops currently operating in the United States, secondhand consumers have plenty of options to choose from.
The growth of the resale industry is likely due in part to a change in attitudes towards buying used. The Great Recession that began in 2009, which forced many people to adopt measures of frugality, may have helped frame thrift shopping as sensible rather than desperate, lessening any stigma surrounding it.
It also doesn't hurt that numerous celebrities, who certainly have no financial necessity to shop secondhand, sing the praises of thrift shopping. In rapper Macklemore's case this is literal singing, with his 2012 ode to the thrift shop espousing the virtues of "looking incredible in your granddad's clothes" over mainstream radio waves.
Thrift shopping complements larger social trends, as well. For those who want to lead eco-friendly lifestyles, buying secondhand is the most straightforward way to apply the virtues of recycling to fashion. The Do-It-Yourself, or "DIY," movement encourages resourcefulness instead of purchasing new. Thrift shops are natural allies of the DIY-er, serving as a valuable and affordable source for the materials needed for these projects.
And though the demand for secondhand outlets may have increased as a result of these cultural shifts, the supply of clothing to fill the racks is not necessarily dwindling as a result. Americans buy more clothes now than ever, in large part because fashion is so much cheaper today than in the past. The more we purchase, the faster we need to make room in our closets, increasing the amount of clothing we give away season to season.
So grab a couple bucks, go forth and, in the wise words of Macklemore, "pop some tags" at your local thrift store.